Digital Marketing (DM) is promoting your products, services online. Naming your Business relative to search terms is becoming a common practise according to expert Anthony Quigley (Wynne, 2012).
Digital marketing uses online channels and online tools such as facebook, which is social media, as well as email marketing. Most people start with Google or other search engine and then browse, read, research and connect, so you need to make sure potential visitors find your information (Wynne, 2012).
Digital Marketing strategy
Experts advise that Digital marketing strategy (DMS) is the process of planning, implementing and evaluating your vision for your website (Wynne, 2012).
Planning a Digital Marketing strategy
When starting out you need to decide the most effective route to market your service or product, you decide on your goals, how to achieve them and how to promote your brand online (Wynne, 2012). At Cenplus we carefully plan all this for you based on proven structures. We plan out a suitable action to take in your industry. We endeavour to create a strong online presence on your behalf, this helps build a continual growth strategy.
We start with the following plan:
- Action plan
- Measure and tweaking
We analyse the market place with respects to your vision and how to go about implementing your products or services.
We use online tools to get an understanding of demographics, such as age, or male or female. This helps us to get a better understanding of who your potential customer base will be. Language is important when deciding who to market to.
Creating a more detailed approach is important. We track and manage your campaigns based on a time frame, and set small goals to reach an overall main goal for your website.
This means using different channels to reach your perspective audience. We develop keywords for your business, we use search engine marketing techniques. We use paid per clicks advertisements, we also carry out online display marketing as a visual tool. Social networking and social media. Email marketing is good to enhance the business.
How to implement the strategies, who, what, when and where, and how much. Creative new ideas are important and can be implemented into the plan. Get all the elements and work out the costing for the project.
Establish quotes and get cost analysis information then decide on the budget. Budgets can fluctuate during the campaign but it is always to have an estimate to get started properly.
Measurement and tweaking
How do you know your DMS is working, at Cenplus we use online tools to measure your website’s performance. We are able to then tweak different variables and add more features according to the results. We research demographics of existing clients and use this information to better use strategic measures.
Wynne, P., & ebrary, I. (2012). Pimp my site: The DIY guide to SEO, search marketing, social media and online PR. West Sussex: Capstone Publishing.